Hello,
Please could I have some help to gather some benchmarking data to inform some changes I'm looking to make to our post-visit survey. Is anyone able to share the response rate you get from your post visit surveys - and, if possible, roughly how long your survey is? (roughly 5 questions? Roughly 10? Roughly 50?)
Thanks very much!
Hey Isabella,
1) Response rate. Rather than tracking response rates based on the number of completed questionnaires as a percentage of post-visit emails sent, we actually track our response rates as a percentage of the total number of visitors to our museums. Our response rates vary quite a lot by museum:
Science Museum, London - 3%, National Railway Museum, York - 8%, National Science and Media Museum, Bradford - 4%, Science and Industry Museum, Manchester - 3%.
2) We have the same length basic questionnaire at each site (40 questions including several grid-style questions and 3 open-responses), but each site also has 'sidestreets' of questions. If, for example, a visitor tells us they visited a particular exhibition they get sent down a short 'sidestreet' of additional questions specific to that particular exhibition (usually around six or seven extra questions).
Let me know if it would be useful to share a copy of our questionnaire
Hope that's helpful
Grae
Thanks Grae that's really helpful!