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Post-visit survey

Isabella Anderson
$organization

Hello,

Please could I have some help to gather some benchmarking data to inform some changes I'm looking to make to our post-visit survey. Is anyone able to share the response rate you get from your post visit surveys - and, if possible, roughly how long your survey is? (roughly 5 questions? Roughly 10? Roughly 50?)

Thanks very much!

Parents
  • $organization

    Hey Isabella,

    1) Response rate. Rather than tracking response rates based on the number of completed questionnaires as a percentage of post-visit emails sent, we actually track our response rates as a percentage of the total number of visitors to our museums. Our response rates vary quite a lot by museum:

    Science Museum, London - 3%,
    National Railway Museum, York - 8%,
    National Science and Media Museum, Bradford - 4%,
    Science and Industry Museum, Manchester - 3%.

    2) We have the same length basic questionnaire at each site (40 questions including several grid-style questions and 3 open-responses), but each site also has 'sidestreets' of questions. If, for example, a visitor tells us they visited a particular exhibition they get sent down a short 'sidestreet' of additional questions specific to that particular exhibition (usually around six or seven extra questions).

    Let me know if it would be useful to share a copy of our questionnaire

    Hope that's helpful

    Grae

Reply
  • $organization

    Hey Isabella,

    1) Response rate. Rather than tracking response rates based on the number of completed questionnaires as a percentage of post-visit emails sent, we actually track our response rates as a percentage of the total number of visitors to our museums. Our response rates vary quite a lot by museum:

    Science Museum, London - 3%,
    National Railway Museum, York - 8%,
    National Science and Media Museum, Bradford - 4%,
    Science and Industry Museum, Manchester - 3%.

    2) We have the same length basic questionnaire at each site (40 questions including several grid-style questions and 3 open-responses), but each site also has 'sidestreets' of questions. If, for example, a visitor tells us they visited a particular exhibition they get sent down a short 'sidestreet' of additional questions specific to that particular exhibition (usually around six or seven extra questions).

    Let me know if it would be useful to share a copy of our questionnaire

    Hope that's helpful

    Grae

Children