Gifting Digital Content

Has anyone implemented a strategy/plan to gift digital content? 

We've had some interest from our patrons, but it seems like the only way to do this would be to have Patron A pay for a digital event on the account of Patron B, and then Patron B would need to log in to their account to access?  Seems easy enough, but the added communication of how to access digital content could be tricky, especially if Patron B doesn't have an account or has never used TNEW before.

Thanks!

(I thought I saw another thread about this topic, but can't seem to find it again, so if this has been answered, feel free to link me to that discussion post!)

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