Has anyone implemented a strategy/plan to gift digital content?
We've had some interest from our patrons, but it seems like the only way to do this would be to have Patron A pay for a digital event on the account of Patron B, and then Patron B would need to log in to their account to access? Seems easy enough, but the added communication of how to access digital content could be tricky, especially if Patron B doesn't have an account or has never used TNEW before.
Thanks!
(I thought I saw another thread about this topic, but can't seem to find it again, so if this has been answered, feel free to link me to that discussion post!)
I think someone suggested selling a gift certificate that the recipient can then use to purchase the digital content on their own account...
We unfortunately have not found a good way to do this, so I'm interested to hear responses too! We did limit the purchase to 1 per patron, after one very confusing experience in which a patron bought multiple gifts for friends. We're finding many folks are buying at the very last minute, so the gift certificate process could be cumbersome. It's certainly an option to offer though.
We have been doing this in the context of group sales, where the volume and specific performance makes our system worthwhile. The buyer orders a set number of tickets, and then we supply them with a promo code to hand out to the recipients. The recipients then use the promo code, which places them in a mode of sale where the set number of tickets is available via allocation.
Yup, we are doing a similar thing.
For large scale purchases (10+), we are using a unique promo code (embedded in a link). It's tied to a pricing rule which does a price type change from the standard web price type to a comp. It also restricts the number of tickets that can be redeemed at a time as well as how many can be redeemed through the pricing rule. The only risk is that if the link gets shared there is nothing stopping random people from receiving a comp. But we are monitoring rates of redemption so we can pivot and reissue a promo code if any shenanigans occur.
We are finding that a lot of companies are going this route so that they can provide a nice gift to their staff over the holidays.
For small scale purchases, like 10 and under, we have created a specific gift certificate that will be loaded with the value of the digital content. Patrons can then distribute the unique GC code. We are noticing that schools in particular are using this method.