Using Keywords without showing in keyword list (TNEW v7)

Hi everyone!

We are hoping to use keywords in order to direct patrons with promos codes to a page that will list just the performances eligible for discounts.  I'm thinking that keywords will be the best way to do this, but if we add new keywords to performances, will they automatically show up in the Keyword Filter list on the main events/ listing page?  We wouldn't want all general public to be able to see those specific keywords.

Has anyone done this before on TNEW?  Thanks!

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