Links to any page can include a promo code or source. When a link containing a promo code or source is used, the source is entered for the session.
To embed a promo code or source build your link like this: http://tickets.sampletheatre.org/default.aspx?promo=<promo code or source number>
Promo codes can be included with any of the other parameters listed in this topic. For example: http://tickets.sampletheatre.org/default.aspx?promo=ailey&m=1&y=2012
It sounds like Lisa might have an issue that the support team can assist with and should open a TASK ticket in the Web Products workspace.