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Upselling

Emily Till
$organization

We are trying to formalise our upselling procedures to get a smooth system in place: I'd be very interested to hear from other organisations - particularly ones similar us who have gazillions of one-nighter shows - who feel they have a good system in place for upselling both by phone and online.  Things we're particularly interested to find out is who identifies/chooses shows to upsell and how (programming/marketing?); how are these identified (e.g. in Artifax/Tessitura/other) to box office operators and other teams; and is there a way of physically linking shows together when an order is being taken (e.g. if someone is booking for Emmylou Harris in May, Lucinda Williams in August pops up as an 'upselling opportunity' to box office staff)?

Many thanks in advance.

Emily Till

Head of Marketing

The Sage Gateshead, UK

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  • $organization

    Hi Emily
     
    The person inputting the concert usually just uses their discretion when it comes to what concerts to upsell, unless there are specific concerts in that genre that need a push. It is Marketing that input these sections, the content tab is partly filled by Box Office and partly by Marketing. The details are added at the time of performance set up - generally we only have one big setup period a year so this isn't hard to manage.
     
    Hopefully you can see who does what from the screen grab in my profile - anything prefixed BO is Box Office and anything MK is Marketing.


    Hope that helps

    Siobhan



    [edited by: Siobhan Bennetts at 8:30 AM (GMT -6) on 20 May 2009]
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  • $organization

    Hi Emily
     
    The person inputting the concert usually just uses their discretion when it comes to what concerts to upsell, unless there are specific concerts in that genre that need a push. It is Marketing that input these sections, the content tab is partly filled by Box Office and partly by Marketing. The details are added at the time of performance set up - generally we only have one big setup period a year so this isn't hard to manage.
     
    Hopefully you can see who does what from the screen grab in my profile - anything prefixed BO is Box Office and anything MK is Marketing.


    Hope that helps

    Siobhan



    [edited by: Siobhan Bennetts at 8:30 AM (GMT -6) on 20 May 2009]
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