We're in the beginning stages of talking delayed delivery for PAH tickets to combat ticket resellers. There is pushback concerning the customer service challenge that will come with moving away from immediate delivery.
For those using DD:
Any other insights or information is also helpful.
Thanks!
Allison
Hi Allison,
We only use delayed delivery for PAH tickets at the beginning of our renewal period, while we seat our subscribers for the upcoming season. However, for the current season the PAH delivery is immediate. - we communicate the delivery times right on our purchase path (we use TNEW) so patrons select PAH knowing the tickets will be delivered at a later date - we haven't had any pushback, because patrons are aware of delivery times - we ran into some hiccups when it came to delivering PAH tickets that were purchased as part of a package. I'd say review the the information that's in the Documentation, and you can also always test the delivery in the Test - we tried delayed delivery on some shows in the past for which we anticipated to have some scalping, but we didn't end up having that issue at that time. However, delayed PAH delivery is one of the tips Tessitura suggests to help prevent fraud and scalpers.
In terms of helping to prevent scalpers - we added wording on our PAH tickets that says something along the lines of "tickets may be invalid if they've been purchased through a third-party reseller." We've had a lot of reseller/fraud activity lately so we're hoping this messaging deters scalpers from forwarding on the PAH tickets.
I hope this is helpful! Let me know if you have any other questions.Anastassia
We began delaying delivery until 1 week prior to performances this season. It's had no impact on resellers, but it has been useful for our patrons. We began included messaging about it in our on sales and in the purchase path online. I've only had a handful of folks push back with any seriousness, most of our patrons appreciate getting tickets closer to the event because previously, many would delete or lose the email by the time the performance rolled around. Using that in our explanations has been helpful for patrons who have been used to immediate delivery.
I have considered operating with the 1 week prior delivery for another season and then shorting the timeframe to 48 hours, but I'm not settled on that yet. If you're interested in putting some money behind the problem, you might check out True Tickets. Their solution seems really useful, it's just not something my org has in the budget at this time.