We are considering delaying our PAH tickets to be sent 2 weeks prior to each performance and curious if others do this and why you chose to?
Thank you for any insight or advice.
Hi Christina,We delay printing PAH tickets but don't have a set time frame for doing so. We're a receiving house but also put on our own events, so we can sometimes send tickets out instantly, but more often than not will be waiting for Promoters to sign off ticket designs, or we are holding back tickets due to it being a high profile event.We just have generic messaging saying that tickets will be sent nearer to the event, so customers often get in touch to ask about the whereabouts of their tickets, so that is a drawback, but if you have a set time frame, then you shouldn't have this issue.We don't use TNEW as we have a fully custom website, so I can't help with where we are adding messaging, but we just have very generic messaging on the order confirmation screen and also the order confirmation emails.It hasn't really reduced 3rd party re-sale at all, if people are going to sell, they still will do this.What we have found useful, is if we know specifically that tickets won't be sent until a certain date due to a specific high-profile event, then we make sure that this is messaged in the event copy and that our contact centre can give that information if customers are booking over the phone.Caryl
Thank you for your insight Caryl