Monetizing digital: Pay What You Can metrics/thoughts

Hi folks,

I'm dong a bit of a dive into monetizing digital content and looking at Pay What You Can v Fixed Price v Donation.  I've got a little bit of data but I was wondering if anyone would like to share their feelings and experience.

I'm super interested in the behaviour of punters to PWYC to see what their behaviours are. I get a feeling that they will prefer to have levels to guide them.

My gut is we'll go with a stepped PWYC model.

Cheers,

H

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