Hi All,
We're beginning the process of re-thinking our fee structure. Currently we charge a per ticket fee by phone, a one time order fee online, and no fees in person. We've thought about rolling fees into the ticket price, but we would like to hear what other organizations are doing with their fees, and why. I'd appreciate any input on this.
Thanks,
Amber Gale
Hi Amber,
We went through a similar process a few years ago. We had the exact same set-up that you currently have but decided to remove the one time online order fee as we wanted to encourage web sales. We now have the same per ticket fee for all phone and web sales. I was concerned that we were losing the revenue from the online order fee so I increased our per ticket fees by $1 to account for this. At the same time we introduced a $1.50 per order mail fee to cover the costs of sending tickets by regular mail, and also to increase Print at Home adoption.
I have thought about implementing a fee for in person sales since that is actually the most expensive route for someone to buy a ticket from us in terms of staffing costs, etc. Most of the other arts organizations in Toronto offer no fee in person sales so I've held off making that change as we would be out of sync, but it's likely something we will explore in the future.
Alan