Oh yes, Grant, we definitely do link embedding all the time. We also already use a constituency based pricing rule for a discount at a certain level of membership; but patrons still have to be logged in to even show that message about the discount appearing at check out. For us, we don’t force log in until after carting, and by the time the item goes in the cart, people are already nervous about seeing the discount.
From: Grant Offermann [mailto:bounce-grantoffermann2464@tessituranetwork.com] Sent: Tuesday, June 27, 2017 7:11 PM To: forums-ticketing@tessituranetwork.com Subject: [Tessitura Ticketing Forum] Re: [Tessitura Ticketing Forum] Pricing Rule - discount off order
Update from Tessitura Network
Grant Offermann
Hey Jennifer,
One thing you can do is embed a promo code in a deep link. That way when you send out an email blast, the promo code can be automatically applied when the get to your TNEW site. We haven't used it much yet, but I've seen some other organizations use it a lot. Also, we are planning on switching to using Pricing Rules only for our member discounts on TNEW starting at the end of the year and one of the things we have talked about was being clear on messaging that the "member discount will appear at checkout"
http://www.tessituranetwork.com/tn_express_web_user_guide/content/topics/building_links_to_your_site.htm
Grant Offermann Minnesota History Center Museum 345 Kellogg Blvd W Saint Paul, MN 55102 651-259-3018
On Mon, Jun 26, 2017 at 1:21 PM, Jennifer Buzzell <bounce-jenniferbuzzell1921@tessituranetwork.com> wrote:
Hey Kevin - I don't know how TNEW works, as we have a custom site, but here is what I understand: Promo codes work with pricing rules to change the price, just as they did previously. (They also allow for some creative offers) Both require the user to put in the promo code BEFORE putting tickets in their cart. (Unless someone has customized their website to work otherwise) From there, the difference has been, on our website, that when you use a: Promo Code with the first/original method, the patrons would actually SEE the new price of the tickets as they were choosing seats or General admission tickets - so they would know they were getting the offer. On our website we have it programmed to dummy proof it by having them see the promo - ex: Promo 10% off or promo $10 off etc With pricing rules, the customer does not see the reduced price until AFTER they have placed the items in the cart. From a customer psychology point of view, this is a really big differece, and one of the reasons we have stuck with the former method for simple special pricing offers. We noticed people were reluctant to put the tickets in their cart if they could not see that they were getting the discount they were offered in whatever advertising method they saw. (We have used pricing rules in combination with promo codes for many things the old promo code couldn't handle, like buy 2 get 1 free or get a free drink with your ticket etc). So, is there some customization in the TNEW that fixes this? I actually want to A/B Test both methods to see if there is a huge difference on sales completion on the same offer (and if they drop out before carting when using pricing rules), but I have been reluctant to. Theoretically, you could put in writing on the promotion/advertisement, but as we all know people don't read, many of these are small website ads, and it is hard enough getting them to understand they need to put the promo code in FIRST rather than at checkout - so using pricing rules would have to have even more disclaimers on the ad. If you had a 30 second radio spot it would take up the whole time. Just interested is all in how TNEW works, no need to rush on an answer - I know your plate is full. From: Kevin Sheehan <bounce-kevinsheehan4372@tessituranetwork.com> Sent: 6/23/2017 10:16:19 PM Hi Molly, I wanted to clear up some possible misunderstandings I’m seeing in this thread. Promo codes (sources) do work with Pricing Rules; that’s what the Appeal and Source fields on a pricing rule are for. When an line item source is set to a qualifying source for the rule, the rule will be applied (assuming any other criteria for the rule are also met). The key nuance here is that the rules evaluate the LINE ITEM source. When you add a line item to an order, the line item source defaults to the order source. If there is no order source when the line item is added, the line item source is left blank, then when you set the order source later any line items with blank sources are set to the same source. When a line item already has a source set, changes to the order source do not override the current line item source (this is intentional to allow for the ability to use multiple sources in an order, i.e. coupon stacking). On the web, orders are never in a state where they don’t have a source; they start out with the default web source. When a promo code is entered, the order source is updated to the corresponding source. Line items added AFTER the promo code was entered will have the promo code source, but line items added BEFORE the promo code is entered will not be updated, they will continue using default web source (or whatever source was the order source when they were added if you are doing actual coupon stacking in an order). The key takeaway from all of that is that promo codes (sources) do work together on the web, as long as you add the promo code before adding the product. Kevin Sheehan Senior Technical Writer & Consultant Tessitura Network +1 888 643 5778 x 329 ksheehan@tessituranetwork.com -- View this message online at http://www.tessituranetwork.com/Community/forums/p/18083/55778.aspx#55778 or reply to this message -- This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
Hey Kevin -
I don't know how TNEW works, as we have a custom site, but here is what I understand:
So, is there some customization in the TNEW that fixes this?
I actually want to A/B Test both methods to see if there is a huge difference on sales completion on the same offer (and if they drop out before carting when using pricing rules), but I have been reluctant to. Theoretically, you could put in writing on the promotion/advertisement, but as we all know people don't read, many of these are small website ads, and it is hard enough getting them to understand they need to put the promo code in FIRST rather than at checkout - so using pricing rules would have to have even more disclaimers on the ad. If you had a 30 second radio spot it would take up the whole time.
Just interested is all in how TNEW works, no need to rush on an answer - I know your plate is full.
From: Kevin Sheehan <bounce-kevinsheehan4372@tessituranetwork.com> Sent: 6/23/2017 10:16:19 PM
Hi Molly,
I wanted to clear up some possible misunderstandings I’m seeing in this thread. Promo codes (sources) do work with Pricing Rules; that’s what the Appeal and Source fields on a pricing rule are for. When an line item source is set to a qualifying source for the rule, the rule will be applied (assuming any other criteria for the rule are also met).
The key nuance here is that the rules evaluate the LINE ITEM source. When you add a line item to an order, the line item source defaults to the order source. If there is no order source when the line item is added, the line item source is left blank, then when you set the order source later any line items with blank sources are set to the same source. When a line item already has a source set, changes to the order source do not override the current line item source (this is intentional to allow for the ability to use multiple sources in an order, i.e. coupon stacking). On the web, orders are never in a state where they don’t have a source; they start out with the default web source. When a promo code is entered, the order source is updated to the corresponding source. Line items added AFTER the promo code was entered will have the promo code source, but line items added BEFORE the promo code is entered will not be updated, they will continue using default web source (or whatever source was the order source when they were added if you are doing actual coupon stacking in an order).
The key takeaway from all of that is that promo codes (sources) do work together on the web, as long as you add the promo code before adding the product.
Kevin Sheehan
Senior Technical Writer & Consultant
Tessitura Network
+1 888 643 5778 x 329
ksheehan@tessituranetwork.com
-- View this message online at http://www.tessituranetwork.com/Community/forums/p/18083/55778.aspx#55778 or reply to this message -- This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
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