Hi Everyone,
I have been tasked with a research project and am trying to identify and hear experiences from those organizations running multiple ticketing services at the same time, whether it be for different venues, presenters, etc. So basically running Tessitura and another platform. I'd love to talk offline with those people as well on the topic.
Secondly, I am happy to take any and all comments, thoughts, and suggestions about running separate services in a single organization, even if you have never done so. Would you consider using separate services for different venues? What are the benefits and hindrances in your opinion?
Any and all input is very welcome on the topic. Thank you!
Hey Curtis,
Arts Centre Melbourne has its own Tessitura license as its primary Box Office. We also have a range of presenting partners that sell single tickets and subscriptions through their own separate Tessitura licenses. We also provide an allocation to Ticketmaster for most commercial events.
Our largest venue has a capacity of up to 20,000 and this venue is contracted with a 100% allocation to Ticketmaster - mainly due to their ability to handle a large on-sale and their database coverage to suit the commercial product staged (Flume, Tame Impala, Florence & The Machine, etc.). We do plan to in the future start selling this venue through Tessitura, but we're not quite ready yet.
Sharing of customer and transnational data both ways is an important factor in the allocations that we allow. We are working on a large scale project to try and automate order imports so that our Tessitura database contains all information from all systems selling tickets for reporting, analytics and customer service.
Happy to talk offline about how all of this works both strategically and operationally for us.
BV
Beau VigushinDirector, Ticketing & Visitor ExperienceArts Centre Melbournebeau.vigushin@artscentremelbourne.com.au