We are thinking about doing a promotion during our renewal campaign. We would offer a $20 Amazon.com Gift Card to any subscriber that renews by a certain date. Has anybody every done anything like this before?
Hi Gregory,
Like Brian, we haven't offered a gift card from another company, but we do offer an Early Bird gift every season as incentive to renew/buy within the first 4 weeks of launch. Pen, tote bag, umbrella, cork backed coasters - many items throughout the years - all TSO branded. You're able to buy the gift cards in bulk at a reduced rate? Sounds like a great idea - everyone uses Amazon for something. :)
Similar to responses above, we too have done some sort of gift for subscribers who renew during our "early bird" period. We have offered chocolates, wine, tea, mugs, etc., but have found the most success with offering a ticket "voucher" good for one ticket to any of our 2017 main stage productions that they redeem over the phone.
While the idea of an Amazon gift card sounds intriguing to me (I love it!), based upon the age range of our constituency, we find the vast majority of our subscriber base appreciates a "gift" that does not require the use of a computer to redeem/navigate.
Still... would love to hear others' successes on this subject. Cheers!