We are thinking about doing a promotion during our renewal campaign. We would offer a $20 Amazon.com Gift Card to any subscriber that renews by a certain date. Has anybody every done anything like this before?
Gregory,
We've done some similar promotions in the past; not specifically an Amazon.com gift card, but (as one example) we've partnered with local chocolatiers to purchase bonbons in bulk and offer them as incentives for subscribers renewing by a certain date.
I've also personally tried to spur renewals to our Barre Society membership group by offering an entry to win a pair of free tickets to The Nutcracker (which is the only show not including in a usual Barre Society subscription) to anyone who renews by a set date.
I haven't done it often enough (I'll only be celebrating my second "work-a-versary" next month) to know how much of an impact it has, but the promotions are definitely noticed by our patrons.
Thank you,
Brian