Hello!
How do you ascertain your new-to-file buyers so that you can market directly to them? I've worked with some reports and T-Stats, but haven't had any luck determining recent purchasers with newly-created accounts.
Thank you!
Molly
I would create a cube in T-STATS of all my ticket buyers with specific single ticket price types. You could even break this down by MOS if you wanted to market differently to say your web buyers versus your phone buyers (if you use different MOS for your different purchase paths). You can then export that as a list into Tessitura. Once there, you can manipulate that data in an extraction however you want. To cover the prospects who haven't purchased anything but want to receive information about shows, you could make an interest that you check so that they get pulled in as well to be marketed to for shows.
Christopher Cuhel
The 5th Avenue Theatre