Hello!
How do you ascertain your new-to-file buyers so that you can market directly to them? I've worked with some reports and T-Stats, but haven't had any luck determining recent purchasers with newly-created accounts.
Thank you!
Molly
Constituent create date can work as Joseph pointed out. But this could miss prospects you've added to your database or who signed up to email marketing some time ago. They have never booked but are not recently created constituents.
I usually do an exclusion segment in my extraction has perf date less than or = to the start date I want to begin looking for new buyers. Then any inclusion segment you build below that one in the extraction will be only first time bookings.