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dynamic pricing?

Liz Baqir
$organization

Who is doing dynamic pricing?  How is it working for you?  Do your patrons like it? 

Anybody who has anything to say about this, please let me know.

Thanks,

Liz

  • Former Member
    Former Member $organization

    We just started dynamic pricing with our last show.  It’s working well for us.  I don’t think any patron has really noticed, and we haven’t gotten any complaints so far.

     

    -Matt Lazorwitz

     

    From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Liz Baqir
    Sent: Tuesday, October 27, 2009 3:48 PM
    To: Matthew Lazorwitz
    Subject: [Tessitura Ticketing Forum] dynamic pricing?

     

    Who is doing dynamic pricing?  How is it working for you?  Do your patrons like it? 

    Anybody who has anything to say about this, please let me know.

    Thanks,

    Liz




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

  • $organization in reply to Former Member
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    We’ve been doing it for about a year and half.  No patrons have noticed.  What we have done is stick to our published prices, but just re-assign seats that used to be lower priced to the next higher price for the hot shows.  We’ve also gone the other way for low sales shows.

     

     

     

    From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Matthew Lazorwitz
    Sent: Tuesday, October 27, 2009 4:08 PM
    To: Jen Buzzell
    Subject: RE: [Tessitura Ticketing Forum] dynamic pricing?

     

    We just started dynamic pricing with our last show.  It’s working well for us.  I don’t think any patron has really noticed, and we haven’t gotten any complaints so far.

     

    -Matt Lazorwitz

     

    From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Liz Baqir
    Sent: Tuesday, October 27, 2009 3:48 PM
    To: Matthew Lazorwitz
    Subject: [Tessitura Ticketing Forum] dynamic pricing?

     

    Who is doing dynamic pricing?  How is it working for you?  Do your patrons like it? 

    Anybody who has anything to say about this, please let me know.

    Thanks,

    Liz




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

  • $organization in reply to Jennifer Buzzell
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    We're just starting our second season of doing dynamic pricing in our smaller venue (which is only one price scale as opposed to 5 in our larger venue).
     
    We've gotten no complaints really, because we advertise our prices as "starting at" instead of listing a top price.  If people inquire, we state that "the price today is....." and let them know that the price for a particular performance may go up if demand warrants it.  People are usually fine with that.
     
    Christy
     
    Christy Carlson | Senior Sales Manager | 206.443.2210 x1003| Fax: 206.443.2379
    SEATTLE REPERTORY THEATRE | www.seattlerep.org | In Lower Queen Anne at Seattle Center
    ON SALE NOW     | The 39 Steps Sep 25-Oct 24 | Opus Oct 30-Dec 6
    Seattle Rep is closed on Mondays

    twitter.com/seattlerep | facebook.com/seattlerep | seattlerep.blogspot.com

    Please consider the environment before printing this e-mail 


    From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Jennifer Buzzell
    Sent: Tuesday, October 27, 2009 1:18 PM
    To: Christy Carlson
    Subject: RE: [Tessitura Ticketing Forum] dynamic pricing?

    We’ve been doing it for about a year and half.  No patrons have noticed.  What we have done is stick to our published prices, but just re-assign seats that used to be lower priced to the next higher price for the hot shows.  We’ve also gone the other way for low sales shows.

     

     

     

    From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Matthew Lazorwitz
    Sent: Tuesday, October 27, 2009 4:08 PM
    To: Jen Buzzell
    Subject: RE: [Tessitura Ticketing Forum] dynamic pricing?

     

    We just started dynamic pricing with our last show.  It’s working well for us.  I don’t think any patron has really noticed, and we haven’t gotten any complaints so far.

     

    -Matt Lazorwitz

     

    From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Liz Baqir
    Sent: Tuesday, October 27, 2009 3:48 PM
    To: Matthew Lazorwitz
    Subject: [Tessitura Ticketing Forum] dynamic pricing?

     

    Who is doing dynamic pricing?  How is it working for you?  Do your patrons like it? 

    Anybody who has anything to say about this, please let me know.

    Thanks,

    Liz




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
  • $organization

    We just started using dynamic pricing on two of our recent popular shows.  Patrons haven't really noticed because we advertise "tickets start at . . ." and we don't ever change the lowest price.  The first time we used it we had one patron comment, “What are you the airlines now,” but then bought the tickets and left happy.

    It can take a while to put in place for a show from the set-up side (depending on how you work it).  We end one price map and begin a new one so that we retain historical data and are able to back date orders, if needed, to get the original price again. Because of the number of maps, differences in price by performance and the number of performances in a run, we aren't able to do any of this in mass so it takes time.   We also don't change the base price indicator, because of reporting, and this does cause some issues with the availability tab in the product guide not displaying the availability by sections since technically the base price isn't an active price anymore, but we have found that to be more of an annoyance than truly a problem.

    Overall, we have been very happy with the results and plan on continuing to use it on a case by case basis.

  • $organization
    Hi Liz,
     
    I'll be the first to admit that I wasn't entirely on board with the idea, and was really concerned about patron response.  We're now in our second season of dynamic pricing.  We haven't had any real customer issues, but my only complaint is remembering to make the changes to all of the affected pricemaps.
     
    Hope all is well,  and I'll be happy to chat if you want more info.
     
    Lesley Chaney
    Director of Ticket Services
    Saint Louis Symphony Orchestra
    718 N. Grand Boulevard
    St. Louis, MO  63103
    (314) 286-4146
    (314) 286-4111 fax
     
    (314) 534-1700 Box Office
    (314) 533-7888 Season Ticket Office

    From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Liz Baqir
    Sent: Tuesday, October 27, 2009 2:48 PM
    To: Lesley Chaney
    Subject: [Tessitura Ticketing Forum] dynamic pricing?

    Who is doing dynamic pricing?  How is it working for you?  Do your patrons like it? 

    Anybody who has anything to say about this, please let me know.

    Thanks,

    Liz




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!