I'm currently working on my presentation for the upcoming webinar, Implementing Revenue Management in Tessitura. Minor spoiler alert, as part of that presentation I'll be talking about giving yourself more flexibility by using more price zones. Building in more flexibility with more zones can create a longer list of zones for your customers to choose from on your website, so you have decide how much flexibility you want vs. how many zones you want your customers to see. I'm looking for some testimonials from those of you who have decided to go for more flexibility (so 15 or more price zones) and how that's been working for you and your customers.
How happy or unhappy are you with your decision to create more zones? What's the response been from your customers? Any recommendations or caveats you would share with others about using more zones? And most importantly for me right now, would you mind if I use some screenshots from your website in my presentation?
Thanks in advance for any experience you can share, and hopefully I'll see many of you in the audience next week!
-Kevin
Hi Kevin,
We've had a number of zones for a few years now and are up to 22 zones at our main theatre this year. We've never had any issues with it and it allows us a lot of flexibility with yield management. We've not had any issues online.
Michele