Hi all,
We are considering a "Peel Back" fixed-seat subscription at the Theater. We offer 6 show reserved packages and are planning on offering a 5-show seated subscription to anyone who attended the first performance of the year but doesn't have a subscription yet.
The idea would be to allow them to pay our usual seated subscription price minus whatever amount they payed for their single ticket to the first show (with the incentive being a very cheap per show cost for the final 5 shows of the season).
I was wondering if anyone has done Peel Back pricing like this and what the best methods have been.
Thanks!
We've always set up our mini-packages (peel-offs) as completely new packages with the one less show. This allows us to track orders/subscribers easily. This also allows us to be able to roll orders over for renewal.
We never really have any issues with rollover as we rollover using the base map. Occasionally we'll have a problem but it's easy enough to handle on a case by case basis.
_______________________________________________________ Karen Diche Manager, Season Tickets Segerstrom Center for the Arts 600 Town Center Drive, Costa Mesa, CA 92626 T (714) 556-2122 x 4359 F (714) 755-7477 E KDiche@SCFTA.org