It has been a business decision for a very long time to not create Constituent Records without a Mailing Address. Given how the world now communicates, I am feeling that that this business decision may be outdated. I am curious how many sites/users do not require a mailing address and only an email in order to create a Tessitura Record? How many sites have switched protocols and were their issues with this change?
Thanks
We have always had a few accounts with no postal address. Accounts converted into Tessitura had interesting street addresses like “artist in opera” or the name of some radio station that gave away a pair of our tickets. On the web, when people start the login process but don’t finish, we sometimes get a new account, with a valid e-mail, but with the default web street address.
I have a procedure that runs frequently, and changes mail settings for anyone whose street1 field in the primary address is “add street address” (our web default) or whose postal code is 99999, which we set up for accounts where we don’t know the postal address.
I have imported a bunch of accounts for which I had e-mail addresses and the occasional phone number, but no street addresses, from a local newspaper that did a promotion where their respondents could indicate an interest in opera. An e-mail to these people resulted in several ticket purchases. I merged their new web-created accounts, complete with valid postal address, with the existing e-mail only accounts, based on matching name and e-mail.
I really haven’t had any issues, because we tag accounts that have no valid postal address so that we don’t accidentally try to mail to them.
Lucie
___________________________________
Lucie Spieler
IT Development and Training Manager
Editor, Season Program
Florida Grand Opera
8390 NW 25th Street
Miami, FL 33122
305.854.1643 x 1521
Box Office: 800.741.1010
www.FGO.org
2010-2011 | 70TH SEASON | THE MYSTERIES OF LOVE
Turandot | The Tales of Hoffmann | Don Giovanni | Cyrano
Hi Julie:Thus far, we've only opted to create Constituent Records with Mailling Addresses. Part of the reason for this decision was based in the need for tax acknowledgments. (I'm about to ask questions to do with collecting email information in custom tables, but assume you've already thought through all that. So I won't.)
Happy Friday! Kind, Mark
If a transaction is involved we are sure to collect address information if at all possible, however like Florida Grand Opera there are some situations where we find this not to be an option. We have a standard fake address we use for these accounts online and in-house, and we have various "bogus address" suppressions we use to ensure these accounts are not included in mailings.