Hi Tom ----- We recently implemented Contact Point Purposes for email addresses as part of our migration from Mail2 to Wordfly. Part of the project mission was to track as much about our email marketing in Tessitura given the possible and likely changes in the Tessitura-integrated-email-product landscape to be sure no information is lost in any future migrations. We created all of our former email opt-in lists as CPPs and then also created corresponding CPPs for opt-outs and wrote stored procedures to trigger an OUT being added anytime someone previously opted-in leaves a list. It gives us all the same flexibility we had in Mail2 to see by email address who was in a list, who was now out of a list and if they have no CPP we know they’ve never been either and of course all of this is at the email address level. We made sure any changes to CPPs also writes to the Audit radio button under Transactions in the Constituent so that we can easily see and troubleshoot email list history in the future. To see individual email communications that were sent we still use Promotions but unfortunately this is at the Constituent level, not the Email address level ::sigh:: Here’s a screen shot of what our Audit screen looks like so you get the idea (feel free to email me if this doesn’t post because the forum formatting has been wonky recently).
------all the best, Chuck / New York Philharmonic
From: Tessitura Technical Forum [mailto:forums-technical@tessituranetwork.com] On Behalf Of Tom Brown Sent: Wednesday, January 25, 2017 9:44 AM To: Buchanan, Charles Subject: [Tessitura Technical Forum] Contact Point Purposes
We are working on a project to re-envision our use of contact point purposes. I was wondering how other organizations are using contact point purposes and how it is going for you. Would anyone be willing to share your list of contact point purposes? Or share any internal documentation you have for internal users about the use of contact point purposes. Thanks in advance.
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Hi Chuck,
We’re considering migrating from Mail2 to Wordfly, and really liked your approach on the implementation of CPPs.
Could you please let us know how the setup is going 12 months on?
Also, would be great to know if there’s anything you may have revisited (and why) or would have done differently?
Thanks in advance,
Cristina Maldonado CRM and Marketing ExecutiveAustralian Chamber OrchestraT +61 2 8274 3832| cristina.maldonado@aco.com.au