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Contact Point Purposes

Tom Brown (Past Member)
$organization
We are working on a project to re-envision our use of contact point purposes. I was wondering how other organizations are using contact point purposes and how it is going for you. Would anyone be willing to share your list of contact point purposes? Or share any internal documentation you have for internal users about the use of contact point purposes. Thanks in advance.
  • $organization
    Tom, This might not be precisely the kind of feedback you're looking for, but we're in a consortium (Tulsa Arts Management Consortium) and we're looking at using Contact Point Purposes so that our various member organizations can essentially select their preferred contact point on a shared record for future mailings/phone calls/emails. Within our organization, we're also set up to have Contact Point Purposes which are specific to our Development and Education departments (since these are the only two that are actively in Tessitura right now) for the same reason. We are beta testing iWave's integration to Tessitura for members in a consortium and it comes with a handy new utility to mass-manage Contact Point Purposes, which we're looking forward to taking advantage of soon. Thank you, Brian
  • $organization

    Hi Tom ----- We recently implemented Contact Point Purposes for email addresses as part of our migration from Mail2 to Wordfly.  Part of the project mission was to track as much about our email marketing in Tessitura given the possible and likely changes in the Tessitura-integrated-email-product landscape to be sure no information is lost in any future migrations.  We created all of our former email opt-in lists as CPPs and then also created corresponding CPPs for opt-outs and wrote stored procedures to trigger an OUT being added anytime someone previously opted-in leaves a list.  It gives us all the same flexibility we had in Mail2 to see by email address who was in a list, who was now out of a list and if they have no CPP we know they’ve never been either and of course all of this is at the email address level.  We made sure any changes to CPPs also writes to the Audit radio button under Transactions in the Constituent so that we can easily see and troubleshoot email list history in the future.  To see individual email communications that were sent we still use Promotions but unfortunately this is at the Constituent level, not the Email address level ::sigh:: Here’s a screen shot of what our Audit screen looks like so you get the idea (feel free to email me if this doesn’t post because the forum formatting has been wonky recently).

    ------all the best, Chuck / New York Philharmonic

     

     



    Charles Buchanan
    Manager, Database Marketing & Analysis
    New York Philharmonic
    David Geffen Hall
    10 Lincoln Center Plaza
    New York, New York 10023
    Office:     212-671-4899
    nyphil.org

     



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    From: Tessitura Technical Forum [mailto:forums-technical@tessituranetwork.com] On Behalf Of Tom Brown
    Sent: Wednesday, January 25, 2017 9:44 AM
    To: Buchanan, Charles
    Subject: [Tessitura Technical Forum] Contact Point Purposes

     

    We are working on a project to re-envision our use of contact point purposes. I was wondering how other organizations are using contact point purposes and how it is going for you. Would anyone be willing to share your list of contact point purposes? Or share any internal documentation you have for internal users about the use of contact point purposes. Thanks in advance.




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  • $organization in reply to Charles Buchanan

    Hi Chuck,

    We’re considering migrating from Mail2 to Wordfly, and really liked your approach on the implementation of CPPs.

    Could you please let us know how the setup is going 12 months on?

    Also, would be great to know if there’s anything you may have revisited (and why) or would have done differently? 

    Thanks in advance,

    Cristina Maldonado

    CRM and Marketing Executive
    Australian Chamber Orchestra
    T +61 2 8274 3832| cristina.maldonado@aco.com.au