Hi Tess Users-
I am looking for information on Data Appending services. Such as what company did you go with and what services are you using them for (Demographic info; Financial info; Education level; etc). In addition - how did you bring the data in and out from Tess?
Thank you in advance for any specific information you can share.
Jessica
McCarter Theatre
Hi Jessica,
We use Experian and add the information to existing Constituent records as Attributes for anyone they can match to their data points. We append for date of birth, year of birth (we add this as 01/01/YEAR), presence of children in age ranges 0-3, 4-6, 7-9, 10-12, 13-15, 16-18 and generally 0-18, ethnicity, race and religion. We use the information primarily for analysis. Currently we are doing an append every two years.
Let me know if you have any additional questions.
Chuck / New York Philharmonic
Hi Melissa and Charles,
Just curious on how you think the quality of the information was that you received back? Did you find it helpful/useful? Or was it outdated/not accurate? Was there any specific ways you "tested" the data that was sent back to you to measure how useful it was to use their services?
Thanks again,
I find Peachtree to be pretty accurate. We determine this through cross-referencing other data like self reported birthdays, or knowing that there are children in the home because they are members of the youth orch, and through WealthEngine information. I'm sure there are some inaccuracies, but for the most part the information seems correct and it's helpful when we are targeting certain patrons for performances or specials or for writing grants.
We find the data to be reliable but it is important to remember Experian is pulling from dozens of data sources so we would never make any of the information customer facing just in case it is slightly off i.e. sending a communications saying "we see your birthday is coming up tomorrow here is a promotion".
We've found in most cases the date of birth data matches what we already had in Tessitura for constituents where we'd already recorded it from some other interaction. We are going to begin promoting our pop-up millennial events by the age data and will test the response.
We recently had a performance of the Chinese Philharmonic and the % of total with an ethnicity appended from Experian as Chinese was up over our overall database indicating that our specific marketing outreach to those groups had some impact. We only use this data for analysis.
The presence of children in the household data is a bit different because Experian sends back the following values: known data, modeled likely, modeled not as likely, and not likely. We recently did a direct mail promotion for our Young People's Concerts with segments pulling based on this data for the age groups of these concerts and I will be checking the response of those segments soon.
Feel free to reach out if you have any other questions.
Chuck Buchanan / NY Philharmonic