I'm looking to pull some reports that analyze our patrons ticketing history before they came subscribers. I have a list of our new mainstage subscribers but do not know if there is an easy way to pull their ticketing history en mass.
We offer a number of different programming options (family shows, script readings, holiday events) and we want to see who, if any, bought single tickets to those events before becoming subscribers to our Mainstage season. The ultimate goal is to be able to say "Roughly, 30% of our new subscribers originally bought script readings before subscribers." I understand there may be overlap with patrons buying multiple programs but we would like to have a general idea of where we are having success converting single ticket buyers into subscribers.
Cheers,
Chad
Hi Chad,
I would begin by creating an extraction set with the different segments you want to analyze. You can prioritize the segments to find out where the overlap happens. Use the Suppression Report to find the number of patrons who bought which tickets before subscribing. This will start answering some of those immediate questions and it will also help lead you to more follow up questions.
Jared
Thanks for the lead. I will look into this.