First-Time Buyers in Analytics?

Hello:

We are interested in tracking first-time buyers/attendees/donors to the Symphony. In List Manager I am able to make blunt lists per production that exclude any record with ticket history prior to the current concert.

However, I have not figured out how to get ticket/dollar amounts for first-time buyers in Analytics. I think I can fake it using Lists to filter, but is there a way to do it formulaically?

-- Mike

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