First-Time Buyers in Analytics?

Hello:

We are interested in tracking first-time buyers/attendees/donors to the Symphony. In List Manager I am able to make blunt lists per production that exclude any record with ticket history prior to the current concert.

However, I have not figured out how to get ticket/dollar amounts for first-time buyers in Analytics. I think I can fake it using Lists to filter, but is there a way to do it formulaically?

-- Mike

Parents Reply
  • Hi Phillip,

    The IF statement by itself only works when evaluated per constituent (grouped by Constituent ID). To use it at a Season level requires doing the constituent level evaluation within the formula via Multi-Pass Aggregation. So you will need to implement the second formula from my previous post...

    COUNT ( [Constituent ID] ,
      IF (
        MIN( DDIFF ( [Days in Performance Date] , [Days in First Performance Date] ) ) = 0
        , MAX ( [Constituent ID] )
        , NULL
        )
    )

    Cheers.

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