Organizational Reporting

We here, on our custom reporting, tend to display a name any time we report on an organization. So we would display the organization name plus the V10 Name2. Obviously this thought process does not work with V11. I am wondering how others solve this issue? I originally thought that I would use the affiliation of  “Primary Contact” but this does not work since I am allowed to have multiple primary contacts for one record. Any ideas how I can attach a single name to an organizational record for reporting purposes?

Thanks,

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