I am interested in stream-lining our process for converting tickets to memberships, and I’d love to hear how other museums in the network do things!
Thanks!
Jennifer
Heather explained this very well. I'll only add that the decision to change to using a payment method was directly from Accounting. It is easy to report on a payment method to see how much money was converted.
It is a great conversation for our teams (Heather's on the floor and mine in the call center, including Memberhsip Hotline) to have with guests and I think it does result in a lot of happy new members. We advertise this option on the back of our ticket stock and on signage near the exits. We give people 30 days fromt he date of their visit to do the conversion.
Let us know if you have any other specific quesitons. Hope you are doing well!
Thank you, everyone! This has been a very helpful discussion!