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Membership Conversion Process

Jennifer K. Miller (Past Member)
$organization

I am interested in stream-lining our process for converting tickets to memberships, and I’d love to hear how other museums in the network do things!

  1. Do you allow guests apply the cost of their tickets to a membership?
  2. Does this only apply to General Admission tickets, or can they also apply the costs from add-on experiences like traveling exhibits and theater shows?
  3. How do you process it in Tessitura?
  4. Are you happy with your process or are there things you wish you could change about it?

 Thanks!

Jennifer

Parents
  • $organization

    Heather explained this very well. I'll only add that the decision to change to using a payment method was directly from Accounting. It is easy to report on a payment method to see how much money was converted.

    It is a great conversation for our teams (Heather's on the floor and mine in the call center, including Memberhsip Hotline) to have with guests and I think it does result in a lot of happy new members. We advertise this option on the back of our ticket stock and on signage near the exits. We give people 30 days fromt he date of their visit to do the conversion.

    Let us know if you have any other specific quesitons. Hope you are doing well! 

Reply
  • $organization

    Heather explained this very well. I'll only add that the decision to change to using a payment method was directly from Accounting. It is easy to report on a payment method to see how much money was converted.

    It is a great conversation for our teams (Heather's on the floor and mine in the call center, including Memberhsip Hotline) to have with guests and I think it does result in a lot of happy new members. We advertise this option on the back of our ticket stock and on signage near the exits. We give people 30 days fromt he date of their visit to do the conversion.

    Let us know if you have any other specific quesitons. Hope you are doing well! 

Children