Subscriber Appreciation Efforts

We have done free backstage tours with the chance to meet a dancer after one of their performances the first year they subscribe. The next year, they are invited to meet a different dancer after one performance that season for a meet and greet. After 5 years, they receive an invitation to observe a working rehearsal at our studios. Cost is minimal (invitations/postage). We’ve found they really look forward to this each year.

Guessing you could maybe do this with your artistic staff.

Looking for some creative low cost ways that other theaters are showing appreciation to their subscribers and if this has led to any improvement in retention.  Some low cost efforts we currently do are personalized 'thank you' seat cards for first time subscribers, Q&A interviews posted in our subscriber e-blasts...

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We have done free backstage tours with the chance to meet a dancer after one of their performances the first year they subscribe. The next year, they are invited to meet a different dancer after one performance that season for a meet and greet. After 5 years, they receive an invitation to observe a working rehearsal at our studios. Cost is minimal (invitations/postage). We’ve found they really look forward to this each year.

Guessing you could maybe do this with your artistic staff.

Looking for some creative low cost ways that other theaters are showing appreciation to their subscribers and if this has led to any improvement in retention.  Some low cost efforts we currently do are personalized 'thank you' seat cards for first time subscribers, Q&A interviews posted in our subscriber e-blasts...

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!