Looking for some creative low cost ways that other theaters are showing appreciation to their subscribers and if this has led to any improvement in retention. Some low cost efforts we currently do are personalized 'thank you' seat cards for first time subscribers, Q&A interviews posted in our subscriber e-blasts...
We have done free backstage tours with the chance to meet a dancer after one of their performances the first year they subscribe. The next year, they are invited to meet a different dancer after one performance that season for a meet and greet. After 5 years, they receive an invitation to observe a working rehearsal at our studios. Cost is minimal (invitations/postage). We’ve found they really look forward to this each year.
Guessing you could maybe do this with your artistic staff.
Andrea (Cline) Wilson | Marketing Manager
Kansas City Ballet
Todd Bolender Center for Dance & Creativity
500 W Pershing Rd, Kansas City, MO 64108
816-931-2232 x1381 | 816-931-1172 (fax)
Buy tickets and enroll for classes: www.kcballet.org
From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Andy Gosnell Sent: Tuesday, October 09, 2012 6:21 PM To: Andrea Wilson Subject: [Tessitura Marketing Forum] Subscriber Appreciation Efforts
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