Hello
For anyone that's using Triggered eCampaigns to send customer service emails, I was wondering how you manage the unsubscribe process from these communications?
We are planning to send automated pre-performance reminder and post-performance feedback emails to our customers, but would like to do this outside of our “Marketing DPA” values.
So, if a customer has previously unsubscribed from our marketing e-newsletter, they would still get a pre-performance reminder email (but can also unsubscribe from this separately).
Customer service communications seem to be a fairly grey area in data protection land, so any advice/guidance on this would be a great help. We use WordFly, which doesn’t currently support multiple unsubscribe paths, but I am told it will in the near future.
Thanks very much James
Wales Millennium Centre
Hi
We have set these options up as interests.
For the unsubscribes we have setup specific urls which we can then add to LP_UPDATE_EMAIL_PROMOTION such that for instance
if @response_code = 4 and @url = 'http://www.nationaltheatre.org.uk/unsubscribe_ntnews' we then set the tkw selected flag to N
Mark