We are new to the Tessitura network and are trying to figure things out. I would like to pose the question to ya'll out there for some guidance on how to proceed.
Before each of our performances in our local newspaper, we hold a draw for free tickets to the upcoming show. People answer the posed question and send in their ballot with all their contact information on it. After the draw is done we receive these ballots from the newspaper and filter out those who do not want to be contacted regarding upcoming events and keep the ones who are open to these event notifications and marketing.
How can I imput these names into Tessitura and track them as participants of this draw. Is a source the way to do it or is there a better way?
any guidance would be appreciated!
We use CSIs with an Activity type for this function. It gives you good flexibility when running extractions so you can create segmented sources and to see how well this group responds to a mailing or offer.
Thank you for all the great ideas! We will explore these options and see which one works well for us.