We are new to the Tessitura network and are trying to figure things out. I would like to pose the question to ya'll out there for some guidance on how to proceed.
Before each of our performances in our local newspaper, we hold a draw for free tickets to the upcoming show. People answer the posed question and send in their ballot with all their contact information on it. After the draw is done we receive these ballots from the newspaper and filter out those who do not want to be contacted regarding upcoming events and keep the ones who are open to these event notifications and marketing.
How can I imput these names into Tessitura and track them as participants of this draw. Is a source the way to do it or is there a better way?
any guidance would be appreciated!
We have some constituencies that we use to pull names that we collect as “prospects” – for our organization we use the three branches of the company to delineate “Theater Academy Prospect,” “In-School Education Prospect,” and “Children’s Theater Prospect.” In other organizations for which I’ve worked, we have just had the one “Prospect” constituency. I also have gotten into the habit of creating an attribute called “Marketing Source” where I can track exactly where the names came from.
Hopefully that makes sense!
-p.
Patrick SchleyAcademy Services Manager
First Stage 325 West Walnut Street
Milwaukee, WI 53212(414) 267-2970 direct
(414) 267-2976 fax
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