Hi Tessiturians:
This question is for those in the community that acquire names from outside sources for mailings: where do you record any individuals who request to be removed from the mailing list after a mailing? Do you maintain an independent file of these names for suppression from future mailings or do you add the name into Tessitura and mark with the corresponding mail restriction? We currently maintain a separate file with the thought being that it isn't ethical to add a name to Tessitura that belonged to an outside source. However, as time goes on the separate database becomes outdated and those individuals are forever suppressed from mailings even if they become a patron of our organization down the road. If you maintain a separate file, for how many years do you keep names on that list?
Thank you in advance for your feedback!
Chuck Buchanan
92nd Street Y
Yes – we have an original source we use. Oftentimes we find the person is in our database from an old show or the like and in that case we don’t do anything but update their mail preferences.