WordFly vs. Mail2

Elizabeth -

Having just watched the mail2 webinar this AM and having been on Wordfly for a year and a half, here's my two cents in a very simplified manner.

Both have pros and cons - with WordFly releasing its new pricing structure if you are a smaller organization when it comes to sending out emails WordFly *might* be better for you. Our enews list is only 20k and we send that maybe twice a month + 10k in all the transactional emails which still puts us under the 'unlimited' price on a constitant basis.Larger organizations the cost has been taken out of the picture.

So mail2 vs wordfly-

From what I've seen (only in demos and webinar) the base product looks REALLY exciting. Some functionality has been made much easier than we have it in WordFly land. With monthly sprints, I can see this product being a real competitor, but just not quite yet.

The biggest things I see (and reasons I couldn't switch to mail2 right now) are automatic (scheduled) customizations and triggered campaigns. Neither are there in mail2. Yet.

So you'd have to look at your organization's needs and what you currently do in emails and what you want to do in the future. We have a series of emails that are totally personalized in content for a patron and are sent before the a show and another set that are sent after the show. With WordFly, I set it and forget it (although there is quite the upfront time overhead in the setup). With mail2 I'd have to be manually uploading on a daily basis which just makes me shudder.

If your organization doesn't do that (or doesn't plan on doing it until probably next year if Lynch comes through on its promises) then mail2 might be the perfect fit. The biggest thing is looking at what your organization does (or wants to do) and then ranking those items and seeing who meets them best. I think of it like buying a house - I may SAY I want 2 baths, but will I live with 1.5? 

Good luck, and feel free to contact me off-line if you want to!

Heather
Seattle Rep 

Elizabeth -

Having just watched the mail2 webinar this AM and having been on Wordfly for a year and a half, here's my two cents in a very simplified manner.

Both have pros and cons - with WordFly releasing its new pricing structure if you are a smaller organization when it comes to sending out emails WordFly *might* be better for you. Our enews list is only 20k and we send that maybe twice a month + 10k in all the transactional emails which still puts us under the 'unlimited' price on a constitant basis.Larger organizations the cost has been taken out of the picture.

So mail2 vs wordfly-

From what I've seen (only in demos and webinar) the base product looks REALLY exciting. Some functionality has been made much easier than we have it in WordFly land. With monthly sprints, I can see this product being a real competitor, but just not quite yet.

The biggest things I see (and reasons I couldn't switch to mail2 right now) are automatic (scheduled) customizations and triggered campaigns. Neither are there in mail2. Yet.

So you'd have to look at your organization's needs and what you currently do in emails and what you want to do in the future. We have a series of emails that are totally personalized in content for a patron and are sent before the a show and another set that are sent after the show. With WordFly, I set it and forget it (although there is quite the upfront time overhead in the setup). With mail2 I'd have to be manually uploading on a daily basis which just makes me shudder.

If your organization doesn't do that (or doesn't plan on doing it until probably next year if Lynch comes through on its promises) then mail2 might be the perfect fit. The biggest thing is looking at what your organization does (or wants to do) and then ranking those items and seeing who meets them best. I think of it like buying a house - I may SAY I want 2 baths, but will I live with 1.5? 

Good luck, and feel free to contact me off-line if you want to!

Heather
Seattle Rep