Hi all,
I'm looking for any data anyone is willing to share that suggests SYOS increases sales. Is anybody willing to share any rough numbers?
Hi Amanda -
There was a presentation a few years ago by POP (I think it was a webinar based on sales jumps their clients experienced when implementing SYOS) that indicated people who implemented SYOS usually saw a 10-15% jump in online sales. We used those projections when presenting to our board a couple of years ago about why we needed to update our website. I'm not sure how they would compare today, but it is a starting point.
We implemented a year ago and saw about a 5-8% increase, but our online sales are pretty high to begin with (60-75% of single ticket sales) so I wasn't fully anticipating a jump to 90% of our tickets being sold online with SYOS implementation.
HTH,
HeatherSeattle Rep