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QR Codes

Christopher Cuhel
$organization

Hello Everyone,

I hope this finds you all enjoying your summer and I hope to see many of you at conference.

I was discussing QR codes with my roommate last night as he works for a PR/Advertising company and I got to thinking about the possibility of adding QR codes to ticket templates so that we have a QR code on any printed ticket that goes out the door.

I am wondering if any of you have tossed around this idea and concurrently, am wondering if the BOCA printers have the print capabilities of handling QR codes that would be readable by a smartphone.

Sorry if you get two of these but I thought I'd also post this in the Marketing Forum as well. Any, thoughts, ideas or just a big discussion about this new and innovative marketing tool would be awesome.

Best,

Christopher Cuhel, Patron Services Manager, First Stage - Milwaukee

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  • Former Member
    Former Member $organization

    We have done QR codes in print ads that have a younger target audience along with some outdoor kiosks and even recently with a single billboard in a highly trafficked area.  When we do them we always have a separate landing page and try to make the landing page optimized for mobile use. 

     

    When we did the billboard it was a remnant billboard that we purchased for a two week flight.  We had 462 people scan the QR code and going to the unique landing page.  There was a behind the scenes video to the current production that was on the landing page exclusively.  The average time on the landing page was 4:22 so people were really watching the video and reading the content. 

     

    Additionally, we received press from two different public radio stations, a segment on the evening news on the local ABC affiliate, and an article in our major newspaper that was picked up a re-published on the USAToday.com website.

     

     

     

    ______________________

    Brendan Glynn
    Director of Marketing

    FLORIDA GRAND opera
    8390 NW 25th Street
    Miami, FL 33122
    305.854.1643 x. 1601
    Box Office: 800.741.1010
    To Give a Gift: 305.403.3315
    www.FGO.org

    2011-2012 • 71ST SEASON • LOVE FORBIDDEN, NOT FORGOTTEN
    Luisa Fernanda • La rondine • Rigoletto • Roméo et Juliette

     

     

    From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Tom O'Connor
    Sent: Thursday, June 16, 2011 10:47 AM
    To: Brendan Glynn
    Subject: RE: [Tessitura Marketing Forum] QR Codes

     

    We have started doing them fairly often on outdoor and print ads, and typically direct to a landing page that contains a video – either a :30 commercial, or some other kind of content. We don’t ever direct to the general site. It’s still a bit early to report any key findings, but that’s the scoop from Roundabout.

     

    Thanks,

    T

     

    Tom O'Connor

    Associate Director of Marketing

    ROUNDABOUTTHEATRECOMPANY  

    212-719-9393 x346

    From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Howard Levine
    Sent: Thursday, June 16, 2011 12:19 AM
    To: Tom O'Connor
    Subject: Re: [Tessitura Marketing Forum] QR Codes

     

    We are about to start adding them to our posters and brochures. Our plan is to drive people to web pages with special discounts and tracking codes applied. We also plan on using them to point to pages that will give added value to what is marketed on the poster/brochure with more background info/videos/archival content.

    We don't want to take people to pages that just repeat the same content that is already on the posters/brochures. We look at it as providing added value.

    Best,
    Howard


    Howard Levine
    Director of Internet & Creative Strategy

    92nd Street Y | 1395 Lexington Avenue | New York, NY 10128
    P: 212.415.5461 | F: 212.828.3091
    http://www.92Y.org

    Be in the know – learn about just added events, late-breaking news and exclusive discounts. Join 92Y eNews at www.92Y.org/eNews

    Visit us on Facebook at www.Facebook.com/92ndStreetY
    Follow us on Twitter at www.Twitter.com/92Y

     

    From: Christopher Cuhel [mailto:bounce-christophercuhel9903@tessituranetwork.com]
    Sent: Wednesday, June 15, 2011 11:30 AM
    To: Howard Levine
    Subject: [Tessitura Marketing Forum] QR Codes
     

    Hello Everyone,

    I hope this finds you all enjoying your summer and I hope to see many of you at conference.

    I was discussing QR codes with my roommate last night as he works for a PR/Advertising company and I got to thinking about the possibility of adding QR codes to ticket templates so that we have a QR code on any printed ticket that goes out the door.

    I am wondering if any of you have tossed around this idea and concurrently, am wondering if the BOCA printers have the print capabilities of handling QR codes that would be readable by a smartphone.

    Sorry if you get two of these but I thought I'd also post this in the Marketing Forum as well. Any, thoughts, ideas or just a big discussion about this new and innovative marketing tool would be awesome.

    Best,

    Christopher Cuhel, Patron Services Manager, First Stage - Milwaukee




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!


    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

Reply
  • Former Member
    Former Member $organization

    We have done QR codes in print ads that have a younger target audience along with some outdoor kiosks and even recently with a single billboard in a highly trafficked area.  When we do them we always have a separate landing page and try to make the landing page optimized for mobile use. 

     

    When we did the billboard it was a remnant billboard that we purchased for a two week flight.  We had 462 people scan the QR code and going to the unique landing page.  There was a behind the scenes video to the current production that was on the landing page exclusively.  The average time on the landing page was 4:22 so people were really watching the video and reading the content. 

     

    Additionally, we received press from two different public radio stations, a segment on the evening news on the local ABC affiliate, and an article in our major newspaper that was picked up a re-published on the USAToday.com website.

     

     

     

    ______________________

    Brendan Glynn
    Director of Marketing

    FLORIDA GRAND opera
    8390 NW 25th Street
    Miami, FL 33122
    305.854.1643 x. 1601
    Box Office: 800.741.1010
    To Give a Gift: 305.403.3315
    www.FGO.org

    2011-2012 • 71ST SEASON • LOVE FORBIDDEN, NOT FORGOTTEN
    Luisa Fernanda • La rondine • Rigoletto • Roméo et Juliette

     

     

    From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Tom O'Connor
    Sent: Thursday, June 16, 2011 10:47 AM
    To: Brendan Glynn
    Subject: RE: [Tessitura Marketing Forum] QR Codes

     

    We have started doing them fairly often on outdoor and print ads, and typically direct to a landing page that contains a video – either a :30 commercial, or some other kind of content. We don’t ever direct to the general site. It’s still a bit early to report any key findings, but that’s the scoop from Roundabout.

     

    Thanks,

    T

     

    Tom O'Connor

    Associate Director of Marketing

    ROUNDABOUTTHEATRECOMPANY  

    212-719-9393 x346

    From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Howard Levine
    Sent: Thursday, June 16, 2011 12:19 AM
    To: Tom O'Connor
    Subject: Re: [Tessitura Marketing Forum] QR Codes

     

    We are about to start adding them to our posters and brochures. Our plan is to drive people to web pages with special discounts and tracking codes applied. We also plan on using them to point to pages that will give added value to what is marketed on the poster/brochure with more background info/videos/archival content.

    We don't want to take people to pages that just repeat the same content that is already on the posters/brochures. We look at it as providing added value.

    Best,
    Howard


    Howard Levine
    Director of Internet & Creative Strategy

    92nd Street Y | 1395 Lexington Avenue | New York, NY 10128
    P: 212.415.5461 | F: 212.828.3091
    http://www.92Y.org

    Be in the know – learn about just added events, late-breaking news and exclusive discounts. Join 92Y eNews at www.92Y.org/eNews

    Visit us on Facebook at www.Facebook.com/92ndStreetY
    Follow us on Twitter at www.Twitter.com/92Y

     

    From: Christopher Cuhel [mailto:bounce-christophercuhel9903@tessituranetwork.com]
    Sent: Wednesday, June 15, 2011 11:30 AM
    To: Howard Levine
    Subject: [Tessitura Marketing Forum] QR Codes
     

    Hello Everyone,

    I hope this finds you all enjoying your summer and I hope to see many of you at conference.

    I was discussing QR codes with my roommate last night as he works for a PR/Advertising company and I got to thinking about the possibility of adding QR codes to ticket templates so that we have a QR code on any printed ticket that goes out the door.

    I am wondering if any of you have tossed around this idea and concurrently, am wondering if the BOCA printers have the print capabilities of handling QR codes that would be readable by a smartphone.

    Sorry if you get two of these but I thought I'd also post this in the Marketing Forum as well. Any, thoughts, ideas or just a big discussion about this new and innovative marketing tool would be awesome.

    Best,

    Christopher Cuhel, Patron Services Manager, First Stage - Milwaukee




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!


    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

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