Hello Everyone,
I hope this finds you all enjoying your summer and I hope to see many of you at conference.
I was discussing QR codes with my roommate last night as he works for a PR/Advertising company and I got to thinking about the possibility of adding QR codes to ticket templates so that we have a QR code on any printed ticket that goes out the door.
I am wondering if any of you have tossed around this idea and concurrently, am wondering if the BOCA printers have the print capabilities of handling QR codes that would be readable by a smartphone.
Sorry if you get two of these but I thought I'd also post this in the Marketing Forum as well. Any, thoughts, ideas or just a big discussion about this new and innovative marketing tool would be awesome.
Best,
Christopher Cuhel, Patron Services Manager, First Stage - Milwaukee
Hello LeeAnn,
I think the technology is still “new” and so many people aren’t using them. I just generated a QR code for our website and tried it out and did direct me right to our website. I can see many opportunities for use like having a source code auto-fill for subscribers who want to exchange on-line or direct subscribers to the on-line exchange portion of your web. For single tickets, I could see an auto-fill of a source code that give the patron a discount on a future purchase or something like this. To me, I see numerous possibilities for use of QR codes and how we as arts organizations move forward with using technology that is constantly changing.
I’m sure it’s too soon to really see what QR codes and do and I’m sure that those will evolve and change as well. I hope this discussion keeps up as I’d like to hear all sorts of ideas about this topic.
Christopher Cuhel, Patron Services Manager
First Stage
Transforming Lives Through Theater
From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of LeeAnn DaySent: Wednesday, June 15, 2011 10:41 AMTo: Christopher CuhelSubject: Re: [Tessitura Marketing Forum] QR Codes
Hi there. We have experimented with putting QR Codes here and there. Mostly on posters, window wraps and print ads but not tickets. We just send them to our website. I'm interested in what landing page you were thinking of sending them to. Every QR Code I have scanned on other people's materials just sent me to a web page that didn't really interest me or tell me much more than the ad itself. Although I did see a really good one from a show in NY that sent you to a funny video. I have yet to find a real use for them or wide adoption of them. I am the only person I know with a reader on my phone.
From: Christopher Cuhel <bounce-christophercuhel9903@tessituranetwork.com>Sent: 6/15/2011 10:30:26 AM
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We aren't using them at the moment. We did do some looking into the them a while back. I have an increase in use in magazines. I have seen them direct the user to an information page or even a video about the product advertised.