We're doing a bit of research here at Center Theatre Group... and unfortunately... they're asking for the information TODAY. :( However, if you respond PAST today, I'm sure that information will still be helpful...
Our question is: Do you have a staff person who's primary job function is Social Media? Or do you have more than one person who's primary job function is Social Media? That's it. That's all we want to know.
We don't have a position whose sole job is social media - we have a social media team (consisting of 3-4 staff members) that meets at least once a week and coordinates all our various campaigns. There are 'primary' contacts for different social media types, but they all have other jobs on top of those responsibilities.
HTH,
HeatherSeattle Rep
We have two people who are primarily in charge of our social media, but that's not all they're responsible for, and I wouldn't say it's either of their primary job functions at all, just that those two people are basically in charge of maintaining it for the institution.
Our set-up is similar to Heather's except we only have 2 people on our social media team. It is not the primary job responsibility for either of them (though probably one of their favorites!).
Here at AT&T Performing Arts Center, we just hired someone who’s responsibility is Social Media and our website content. So we have one person responsible for Social Media.
Teresa
From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Skypp Cabanas Sent: Friday, April 22, 2011 2:31 PM To: Teresa Dean Subject: [Tessitura Marketing Forum] Social Media Staffer?
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We have a Marketing Assistant who oversees email deployment and social media. He coordinates content creation and scheduling, and gets help from our two interns with the actual posting and responding to the fans. We (our Director and I) give him some direction on strategy when needed, and he also works with the other departments to find content that may be relevant to our pages/feeds, but he’s pretty self-sufficient.
I’d tell you how great he is, but he’s on this list and I’d blow my cover as a maniacal tyrant…
Have a nice weekend, all
Tom
Tom O'Connor
Associate Director of Marketing
ROUNDABOUTTHEATRECOMPANY
212-719-9393 x346
From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Skypp Cabanas Sent: Friday, April 22, 2011 3:31 PM To: Tom O'Connor Subject: [Tessitura Marketing Forum] Social Media Staffer?
Ditto here
Thanks,
Shelley
From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Amanda Freeman Sent: Friday, April 22, 2011 2:46 PM To: Shelley Salinas Subject: Re: [Tessitura Marketing Forum] Social Media Staffer?
From: Skypp Cabanas <bounce-skyppcabanas9980@tessituranetwork.com> Sent: 4/22/2011 2:30:05 PM
TPAC recently created a new position, New Media Manager, who handles creative messaging through TPAC’s social media channels, websites, youtube page, digital marquee, plasma screen system, e-newsletters, and serves as a producer of original and exclusive programming.
For more information, it would be best to contact Brent Hyams, Executive Vice President and General Manager at bhyams@tpac.org
Becci Brace Tessitura Operations Director
Tennessee Performing Arts Center 505 Deaderick Street Nashville, TN 37243 Phone: 615-782-6573 Fax: 615-782-6561 bbrace@tpac.org Visit us online at www.tpac.org
From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Skypp Cabanas Sent: Friday, April 22, 2011 2:31 PM To: Becci Brace Subject: [Tessitura Marketing Forum] Social Media Staffer?
We don’t have any one person whose primary job is social media. There are five of us with varying degrees of interest and expertise who pick at it; one (our ticket office manager) probably spends the most time on it, and is the best at it, too, being in the proper demographic, unlike the rest of us old f**ts.
Lucie
Our Communications Manager handles social media networks with input from other staff. She is also responsible for PR & other e-marketing.
-p.
PATRICK SCHLEY | Academy Services Manager | First Stage Children's TheaterMilwaukee Youth Arts Center | 325 West Walnut Street | Milwaukee, WI 53212414.267.2970 tel | 414.267.2976 fax | pschley@firststage.org
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Ours is similar to the AT&T Performing Arts Center.
My title is eCommunications Manager. Managing our permission-based email marketing, social media strategy, pay-per-click advertising, and some sections of web content are in my job description, along with other responsibliities.
While I do post frequently to our Facebook page, blog and Twitter feed - I also invite interested parties in departments across the center to participate. Our Public Information officer is responsible for posting "news" (anything he'd share with the media) to our social outlets. We also have people posting from our Patron Services (Volunteer and Access Services), Arts in Healing, Community Arts & Education, Green Team (our recycling initiative) Production, Membership, etc. These other departments have been asked to try and post something weekly, while the public information officer and I are posting multiple times daily.
One other thought on this topic:
I read somewhere recently that while social media was initially considered an area of specialization - requiring someone to occupy that specific role in an organization - as social media continues to gain legitimacy, organizations will realize it's not necessarily a position to be filled within an organization - but a skill set that all employees who interact with the public should have.
That rang true for me. We're shooting for Marketing/Communications to set the strategy for the institution - and multiple voices inside the organization to create and share the content. We're not there yet, but starting to move in that direction.