We are trying to formalise our upselling procedures to get a smooth system in place: I'd be very interested to hear from other organisations - particularly ones similar us who have gazillions of one-nighter shows - who feel they have a good system in place for upselling both by phone and online. Things we're particularly interested to find out is who identifies/chooses shows to upsell and how (programming/marketing?); how are these identified (e.g. in Artifax/Tessitura/other) to box office operators and other teams; and is there a way of physically linking shows together when an order is being taken (e.g. if someone is booking for Emmylou Harris in May, Lucinda Williams in August pops up as an 'upselling opportunity' to box office staff)?
Many thanks in advance.
Emily Till
Head of Marketing
The Sage Gateshead, UK
Hi Emily
I remember there was a presentation from David Anderson at the Milwaukee Rep Theatre at the 2007(!) conference on upselling online with linked performances. You might want to contact him. I'd be interested in any solution you decide on.
Best wishes
Derek