Up-selling

We have not done this on our website, but we have done it for phone sales.  Marketing would give me 2 or 3 concerts to suggest for up selling.  For us, this was based on artist, repertoire, and even instruments.  I would put this information in the sales notes box in performance details.  Once the box office rep created a line item for one concert, they just had to click the info button in the order to see this information.

Hope that helps,

Dee Dee

Dee Dee Fite |dfite@IndianapolisSymphony.org
Director of Patron Systems

Indianapolis Symphony Orchestra
*: 32 E. Washington St. Suite 600 | Indianapolis, IN 46204-2919
(: 317.229.7080 | (f) 317.262.1159

The 2008-09 Lilly Classical Series ends with back-to-back weeks of blockbuster Russian repertoire led by two exciting conductors in debut. Carlo Rizzi covers Tchaikovsky in Russian Nights: Music of the Czars on May 28-30 and Juanjo Mena closes the season in grand fashion with Mussorgsky's Pictures at an Exhibition on June 5-6. Tickets at IndianapolisSymphony.org.

P Please don't print this e-mail unless you really need to.

We are trying to formalise our upselling procedures to get a smooth system in place: I'd be very interested to hear from other organisations - particularly ones similar us who have gazillions of one-nighter shows - who feel they have a good system in place for upselling both by phone and online.  Things we're particularly interested to find out is who identifies/chooses shows to upsell and how (programming/marketing?); how are these identified (e.g. in Artifax/Tessitura/other) to box office operators and other teams; and is there a way of physically linking shows together when an order is being taken (e.g. if someone is booking for Emmylou Harris in May, Lucinda Williams in August pops up as an 'upselling opportunity' to box office staff)?

Many thanks in advance.

Emily Till

Head of Marketing

The Sage Gateshead, UK

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