foursquare and location-based apps

At 92Y we give out eco-totes with our logo on it for anyone showing they have checked in to our box office staff. At our downtown NYC facility we give people a drink discount for checking in and showing the offer on their phones. We have had a few hundred check-ins at both locations.

We find it a good way to build brand and not so much about driving direct sales.

Howard
Howard Levine
Director of Internet & Creative Strategy

92nd Street Y | 1395 Lexington Avenue | New York, NY 10128
P: 212.415.5461 | F: 212.828.3091
http://www.92Y.org

Be in the know – learn about just added events, late-breaking news and exclusive discounts. Join 92Y eNews at www.92Y.org/eNews

Visit us on Facebook at www.Facebook.com/92ndStreetY
Follow us on Twitter at www.Twitter.com/92Y

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From: Tessitura Marketing Forum
To: Howard Levine
Sent: Thu Dec 09 21:55:24 2010
Subject: [Tessitura Marketing Forum] foursquare and location-based apps

How have other organizations used foursquare and other location-based social networking services? If so, how successful has it been? Any other ideas/opinions would be most appreciated.

Thanks!

 

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

At 92Y we give out eco-totes with our logo on it for anyone showing they have checked in to our box office staff. At our downtown NYC facility we give people a drink discount for checking in and showing the offer on their phones. We have had a few hundred check-ins at both locations.

We find it a good way to build brand and not so much about driving direct sales.

Howard
Howard Levine
Director of Internet & Creative Strategy

92nd Street Y | 1395 Lexington Avenue | New York, NY 10128
P: 212.415.5461 | F: 212.828.3091
http://www.92Y.org

Be in the know – learn about just added events, late-breaking news and exclusive discounts. Join 92Y eNews at www.92Y.org/eNews

Visit us on Facebook at www.Facebook.com/92ndStreetY
Follow us on Twitter at www.Twitter.com/92Y

---

From: Tessitura Marketing Forum
To: Howard Levine
Sent: Thu Dec 09 21:55:24 2010
Subject: [Tessitura Marketing Forum] foursquare and location-based apps

How have other organizations used foursquare and other location-based social networking services? If so, how successful has it been? Any other ideas/opinions would be most appreciated.

Thanks!

 

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!