foursquare and location-based apps

At 92Y we give out eco-totes with our logo on it for anyone showing they have checked in to our box office staff. At our downtown NYC facility we give people a drink discount for checking in and showing the offer on their phones. We have had a few hundred check-ins at both locations.

We find it a good way to build brand and not so much about driving direct sales.

Howard
Howard Levine
Director of Internet & Creative Strategy

92nd Street Y | 1395 Lexington Avenue | New York, NY 10128
P: 212.415.5461 | F: 212.828.3091
http://www.92Y.org

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From: Tessitura Marketing Forum
To: Howard Levine
Sent: Thu Dec 09 21:55:24 2010
Subject: [Tessitura Marketing Forum] foursquare and location-based apps

How have other organizations used foursquare and other location-based social networking services? If so, how successful has it been? Any other ideas/opinions would be most appreciated.

Thanks!

 

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