Tracking Promoted Lists

We are currently working in v15. For every direct mail piece, I import the list into Tessitura, and promote the list in Appeals.

I would like to be able to see

  • the total dollar amount of ticket sales for that fiscal year generated by everyone that received that direct mail piece within a specific time frame. (for example everyone that receives a full season brochure from the moment it hits homes til the end of its lifespan) 
  • the total dollar amount of ticket sales for specific show(s) generated by everyone that received that direct mail piece within a specific time frame. (for example everyone that receives a show postcard or brochure only promoting 4 shows) 

I know I can track an Appeal Response, but that only shows if the brochure was attributed to the sale. Is there another way?

Please let me know if this makes sense or if you have any questions. Really hoping to figure this out!

Thank you,
Tracy Furr
Creative Director
State Theatre New Jersey

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