Extraction/Segmentation Criteria: Never a Member

We are new users, we just launched with Tessitura (v16) earlier this month.  Can anyone please share extraction (now called segmentation) criteria they have used to pull constituents who have never been a member?  Thanks.

  • Welcome to Tessitura (and v16!). I had created a list a few months ago of our season ticket holders who have never been members. We’ve since upgraded to v16 (2 weeks on now!) so I’m trying it with Membership History criteria now and it seems to work as I expected:

     

    Constituent Type is Household or Individual

    Constituency is Season Ticket Holder

    Contribution Fund also does not have Membership Funds (I included all 3 of our membership funds)

    Membership History Membership Organization does not have Membership (I included both of our membership organizations)

     

    Hope this helps!

  • Hi Melissa, 

    Since you're working in a segmentation set, you can use suppression segments to your advantage here. 

    Create a segment with criteria to find all members. A good one to use is Membership Level (in the Membership History category) and select all levels in your system. It's also common to go to the Advanced Relationship Options and select "Replace individual constituents with household and add all primary affiliates." Then turn on the Suppression Segment toggle on the segment. 

    Then you can add additional segments to the set that identify the constituents who should be in the mailing. This might be criteria like recent ticket purchases, or a constituency like in Christina's example. Because you suppressed all previous members in your suppression segment, these later segments will only be constituents who've never been a member.