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Marketing site and Source Codes

Gregory Campbell
$organization

Cross-posting this to the Marketing forum. 

Hello all,

If you're sending a Wordfly email, but the CTA button goes to a page on your marketing site, then has a CTA to TNEW that order and revenue are going to be attributed to the default TNEW source code. Does anybody know if there is a way to get the source code generated by Wordfly to apply to the subsequent TNEW session or should you just always try to send folks into a purchase path on TNEW whenever possible? Maybe this is a custom site thing. Thanks for your help.

Thanks, Greg

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  • $organization
    Heath has provided greater details about coordinating this, but I'll add a simple statement to concur/confirm: Having data appended information from the url of a www site pass along to your TNEW pages requires code on your non-TNEW pages to support this functionality. And, as Heath's points mention, you'll want the code to be held and passed along regardless of how many pages the user visits before starting to truly shop.

    I don't know what approach our web agency used; only that this was named as one of our business needs upfront. For anyone being creative on their own, or who likes to get background from their external web developers, do make sure to take a few minutes to ensure that your plan accommodates current trends in privacy around cookies and so forth. "Cross-domain cookie" blocking is really frustrating during testing--and could be a significant challenge if your TNEW urls are NOT set up like sub-domains of your main website. [Noting that TNEW has just added functionally--activated via support ticket only--to help with testing.] This isn't a point specific to promo code tracking, but I hope it's an example that helps folks have the conversations they need, or kick off the right research, on this topic as you explore new code investments.

  • $organization in reply to Jamie O'Brien

    ,

    So when your website does this, does the user see something like "Promo Code = 11111" on the TNEW page?  Or are you also then hiding that area of TNEW whenever the promo code is only a number (since most actual promo codes that people use are word-based)?

    In my initial testing on our TNEW instance, while the promo source number works as described above, it also ends up with the odd promo code view for a patron, which could be deemed "odd".  Not necessarily a deal breaker, for sure.  Just curious how you dealt with it.

    Either way, this is good stuff; thanks!!

    John

  • $organization in reply to John A. Moskal II

    Hi John!

    Yes, I believe so. We did NOTHING to independently manage our TNEW appearance, as we used the Quick Start Template from Tessitura and it's fairly limited in terms of controls (a highly practical shortcut to getting your brand look on TNEW, but limited controls). 

    To be completely honest though, we did the majority of the finishing work and testing of our TNEW v7 upgrade during the pandemic so (a) all testing was a little funky because we were faking all events and situations and (b) it's been over a year since I've had to think about this sort of detail, as we've basically sold nothing. I feel like I saw this "odd" instance and shrugged it off as a just how things are/not especially noticeable on our particular page.

    It's not my particular world so I don't have precise terminology and am just assuming this is a valid thought, but I suppose one other (native; non-developer) way of addressing the appearance would be to add language to the source, like you would for an offer. It wouldn't necessarily make the number look less random itself, but it could give the general area a better feeling of legitimacy. [And perhaps if there's an option to do code, but presumably less elaborate stuff, there could be code that says "display 'Referred Session (ex)' if source but no promo details".  Then no one would have to take on adding text for each source.]

    Jamie

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  • $organization in reply to John A. Moskal II

    Hi John!

    Yes, I believe so. We did NOTHING to independently manage our TNEW appearance, as we used the Quick Start Template from Tessitura and it's fairly limited in terms of controls (a highly practical shortcut to getting your brand look on TNEW, but limited controls). 

    To be completely honest though, we did the majority of the finishing work and testing of our TNEW v7 upgrade during the pandemic so (a) all testing was a little funky because we were faking all events and situations and (b) it's been over a year since I've had to think about this sort of detail, as we've basically sold nothing. I feel like I saw this "odd" instance and shrugged it off as a just how things are/not especially noticeable on our particular page.

    It's not my particular world so I don't have precise terminology and am just assuming this is a valid thought, but I suppose one other (native; non-developer) way of addressing the appearance would be to add language to the source, like you would for an offer. It wouldn't necessarily make the number look less random itself, but it could give the general area a better feeling of legitimacy. [And perhaps if there's an option to do code, but presumably less elaborate stuff, there could be code that says "display 'Referred Session (ex)' if source but no promo details".  Then no one would have to take on adding text for each source.]

    Jamie

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