Hello! Does anyone have a dashboard they use to track Direct Mail responses in Analytics, based on List? I'm looking for a simple report that shows whether recipients on a list purchased something after receiving the piece in the mail.
Thanks for any advice! We're new to Tessitura and Analytics so I'm still learning my way around!
Hi Jean, My Analysis dashboards, which automate a lot of the post show analysis I used to do for Marketing, have a section with the DM analysis. All I have to do each show is update the lists, When I get back into Analytics I'll send you a copy if you like. (Analytics is a bit broken at the moment after our AWS migration)
Hi there, Heath Wilder, may I trouble you for that dashboard also? I've been wrestling with the same thing. You're approach of just updating the lists sounds like it's easier than the rabbit hole I was going down.