Hi all,
We have a small full-time team that wears multiple hats and are feeling stymied by our eblast templates lately. Would love to hear how other orgs spruce them up! Do you design your own layouts? Do you hire someone to fancy it up? Our blasts are rather dense with info as well--we list a lot of class information, so it's tough to make them super engaging.
Any advice is welcome!
Thanks,
Carrie
Hi Carrie. We design our own using Prospect 2. When there’s too much text we go back through and try to find the fluff and cut it out and reduce to bullet points. It seems to help. Are you experiencing falling open or click through rates?
Hi Carrie,
We are admittedly at a bit of an advantage with a full-time graphic design director on-staff (hi, that’s me!), but I was new to WF when I started. We looked at Wordfly’s “Museum of Modern Email” for some ideas when redesigning our templates, which I would recommend, particularly if you have a lot of content to deal with (they have some good examples of that):
museumofmodernemail.com/
Carrie--Hi! I've been designing lots of new templates since we've been in WFH mode! I like to come up with some basic looks and then add and subtract elements as necessary. WordFly has expanded it's native graphics editor, too, which means it's even easier to pull in images. Have you considered using WordFly Pages for the bulk of your text? A lot of people are stymied by giant text blocks and Pages are free through the end of the year. And, I agree with LeeAnn about bullet points!
HIGHLY recommend the Museum of Modern Email. We've gained a lot from this.
Our eblasts gained engagement when we added more photos, but we have a limited supply of assets right now, with the closure. We got a few ideas from the Museum of Modern Email, but no one on staff has the skill set to design anything too ambitious, unfortunately. We thought about getting a part-time or contracted graphic designer for templates but don't even know where to begin on that front. Does Wordfly offer design services? Or are there folks in the community that do that as contractors or something?